What is strategic planning and what purpose does it serve?
Nowadays, strategic planning is a necessity for large or small businesses Why is that? Because it helps determine precisely where we want to bring a business in the coming year or on a longer term, and how we will take it there. Strategic planning is a coordinated and methodical process which helps establish the orientations of a business and the means to achieve it. The plan which results from this exercise contains amongst others the strengths and weaknesses of the business, the exterior elements that can influence the business, etc.
For more information on strategic planning, several electronic resources are available