API Biscuits Dog Cookies
For several years, Maryline was an early childhood educator at CPE Orak (childcare centre) in Wendake. She eventually ended up wanting to be more present for her children and to have the freedom to be there for them when they need it. Therefore, she decided to make a career change and become her own boss by creating her own business.
When she left her childcare centre job last year, Maryline knew she wanted to be an entrepreneur but had yet to find her business idea. She therefore asked herself the following question: “What do I really love in life? What excites me?” The answers to these questions allowed her to determine her future business.
Anyone who knows Maryline well knows that she loves customer service, baking and animals. With that in mind, her mother had an idea that could combine Maryline’s three passions: starting a doggy treat business! Our future entrepreneur was immediately captivated by this idea and inspired by it.
She decided to seek help because having an entrepreneurial idea is one thing but acting on it is another thing altogether. Maryline started by contacting the First Nations of Quebec and Labrador Economic Development Commission (FNQLEDC). Emmanuel Bertrand-Gauvin, Women Entrepreneurship Advisor, is the first person to whom she spoke. Their discussions allowed her to learn more about the necessary steps to launch her project. She also received important advice on the development of her business plan. Then, Laury Tétaut Malek, Entrepreneurship Officer, offered to help Maryline improve her business plan and gave her good advice to move forward. To this day, Maryline is still in contact with the Entrepreneurship Officer for routine follow-up, which allows her to remain focused on her professional goals.
Since she was very motivated to pursue her entrepreneurial desires, Maryline followed a training course on launching a business at the Centre de formation professionnelle de Neufchâtel.
Maryline’s company mission is to help dog owners share a moment of sweetness with their best friends by giving them treats that are made using the best possible ingredients, without additives or artificial colouring.
The treat factory offers thematic products in fun colours and shapes according to the holidays and the special events in your life and those of your dog. The treats are made as if you had baked them at home with love and care. From her home located in the suburbs of Quebec City, Marilyne makes decorated cookies, cupcakes and cakes.
Animal health is very important to Marilyne. She conducted research to find out which ingredients are good for dogs. The treats prepared by Maryline are therefore 100% natural and contain only carefully selected ingredients and all colourings are made with natural foods and ingredients. For example, she uses turmeric to make her yellow colouring and beets to make her red. No artificial colouring is used. The treats include the following basic ingredients: organic oatmeal, natural peanut butter, organic coconut oil, egg, banana and tapioca starch. She also uses sweet potato and blueberries in her treats.
Api biscuits offers an annual subscription service to its customers. Maryline initially wasn’t interested in subscriptions but eventually decided that sending surprises featuring creative designs in her treats was a great idea. As she personally enjoys annual subscription packages, she decided that these could appeal to a certain clientele.
The annual subscription includes five mystery boxes with different themes. Each box contains twelve cookies decorated according to the theme, a giant seasonal cookie and 500 grams of small seasonal treats in fun shapes. The subscription offers 26% savings on the regular price. Each box includes the list of ingredients used to make the treats it contains. Marilyne can be notified if your dog has a particular allergy or intolerance and she will avoid unwanted ingredients accordingly.
Note for entrepreneurs: Marilyne is interested in collaborating with other Indigenous businesses, such as a cranberry business for example, to establish networking and mutual aid between communities. If you are interested, do not hesitate to contact her!
We would like to thank this entrepreneur for showing us the possibilities that are out there! Listening to yourself and taking action demonstrates self-love and this is conveyed through your business.
To contact API biscuits: firstname.lastname@example.org
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