Are you Familiar with ABÉNA CAKE?
Megane Veillette, a 20-year-old Abenaki young woman with her secondary 4 in her pocket, started baking pastries in her home in Wôlinak in the fall of 2021. She is the only one operating in this niche market in her community. Demand is high and her business is becoming increasingly popular.
Since she lacked experience, she needed to acquire the right techniques while mastering all the essentials of pastry making and baking. Megane therefore enrolled full-time for a diploma in vocational studies in baking and pastry arts in Trois-Rivières. She expects to finish her studies and graduate next June.
As she is passionate about this profession, she decided to create a Facebook page called Abéna cake to advertise her services. It all started before the holiday season with the sale of Yule Log cakes. She was surprised by the number of sales; she had not expected so many. This event motivated her to complete her studies so that she would be able to undertake this profession full-time in the summer of 2022.
She bakes all her orders with care and passion in her apartment. Her entrepreneurial dream is to open her own pastry shop in her community of Wôlinak and to register her company.
How did the idea of starting a business come about?
She had been wanting to enter the wonderful world of pastry making for a long time. What opened her eyes to this field were the collective cooking classes that were held at the family centre in her community. She attended these classes once a week when she was 15. This centre offered various services for teenagers aged 12 to 17 years. For her, the opportunity to take cooking classes opened her mind to professional possibilities that she might never have developed if she hadn’t taken these classes.
In addition, she always helped her mother to make desserts, and it was her mother who inspired her and made her want to start making pastries. Together, they baked birthday cakes for all the members of her family. Her grandmother also baked a lot of desserts. Thus, the expression “the apple never falls far from the tree” certainly applies in this situation!
Nothing can beat delicious pastry baked by someone who also enjoys eating it. We all remember the taste of the cakes that our mothers baked for us for our birthdays … a taste that cannot be matched by store-bought industrial pastries.
It’s also nice to be able to encourage local people and allow young entrepreneurs to create original businesses that improve local goods and services and promote the community. Let’s be proud of these young people who are making their way forward using their entrepreneurial voices. Those who decide to live on their territory while improving it by creating services that will benefit both residents and visitors alike. It is important to support and encourage them for the sake of the local economy and to preserve the entrepreneurial wealth of Indigenous communities.
The best way to take advantage of Abéna cake products is simply to write to Megane on her Facebook page.
To read more blog posts check out our blog.